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Following are presentations, white papers and events on various subjects of interest. Click on the topic to download or expand the article.

By Carole Tang
Chief Communications Officer

Your brand is one of the most important aspects of your business or nonprofit organization-especially in a challenging economy. Knowing who you are, what your promise to customers is, and how to consistently communicate and deliver on that promise is absolutely critical.

In an economic storm, competition intensifies. Whether you're competing for customers or donors, your organization needs to differentiate itself and continue to build strong relationships with clients and supporters. Your brand can help you do this.

L to R: Alan Tang, Laura Robertson, Larry Fuller, Beth Giesting, Kelvin Taketa

By Alan Tang with Liane Hu

On Thursday, June 5th, The Association of Fundraising Professionals (AFP) and Pacific Business News (PBN) gathered nonprofit organization executives and fundraising professionals for a discussion with four panelists on the economic situation and its affect on fundraising in Hawaii. Unlike the period following the tragic September 11 event in 2001, the current economic impact was not sudden. In fact, the signs were on the horizon from a year ago.

Many agree the fundamentals affecting this economic situation are also quite different from those of September 11. The confluence of increasing energy costs, the demise of airline capacity to Hawaii and the credit market crisis are contributing to what some are calling the 'perfect storm.' Many of the changes we are seeing now are not temporary - they are here to stay.

Click here for the 21 Tips on Surviving an Economic Storm.

By Andrea Maglasang, Communication Manager

For nonprofit organizations, a strong case for support behind any fundraising campaign must be clearly demonstrated at all times. It ultimately convinces donors, and all constituents, that this campaign is the right thing to do, at the right time, for the right reason - and is an important first step in securing a successful gift.

Target Audience + Message / Offer + Channels + Timeliness = RESULTS!
By Natalie Cook, Director of Marketing

Direct marketing is, without a doubt, a marriage of art and science. It keeps your constituents engaged and, if supported by a sound strategy, opens doors for new ones. Direct marketing can be a catalyst for impressive results.

Published in the Association of Fundraising Professional Aloha chapter newsletter
By Natalie Cook, Director of Marketing

Without question, Hawaii's economy is changing. You can see it in the headlines every week and in the eyes of your colleagues. More and more requests are being made of private foundations and corporate funders. As agencies turn to the generous population of Hawaii, how do you boost your appeal program?

Presentation at the 2007 National Philanthropy Day Conference, Tuesday, Nov 13 at Hilo and Thursday, November 15, 2007 on Oahu.